MAI · A shopping companion in development
Your shopping companion for textured-hair choices.
Replacing a leave-in that let you down, or deciding between two options?
MAI is being built to start with your question, check the exact UK product information and explain the trade-offs and unknowns before you buy.
Explore the shopping exampleCompare ingredient listsThe example is fictional. Personal product checks are not open here yet; the label tool below compares supplied text only.

Why MAI
The choice, not just the label.

A product page can list ingredients. MAI is being built to help with the decision those facts leave you facing.
Start with your shopping question. What went wrong last time? What would make the next product worth trying?
Check the exact product. The UK version, the available sources and what they cannot establish about feel or performance.
Leave with reasons. See the trade-offs and a practical next step, including when buying neither option makes sense.
This personal-check service is in development. The conversation below is fictional and does not check a real product.One hair product. A clearer question.
Scripted example · fictional leave-ins and choicesQuestion · example step 1 of 4
replacing a leave-in that weighs my curls down
A scripted example, not a live recommendation. No real reviews, verified labels or brand products are shown. No photo is read and no personal question is sent.
A small tool you can use now
What changed on the label?
Put two ingredient lists side by side. See which names appear in only one list, and whether the order matches.
Use the same product, market and variant. Copy only the ingredients, separated by commas or new lines. This tool compares text; it does not look up or verify products.
Service availability
Personal checks
are still in development.
The label comparison above is available now. It cannot tell you whether a product will suit you.
Return to the label toolNo personal question is sent or queued here.
New personal submissions and sign-ups are closed on this website. There is no response time or launch date to promise.
For an exact product version, check its packaging or ask the manufacturer.
MAI: your questions answered.
What is MAI?
MAI is a shopping companion in development. Its first focus is UK adults replacing or comparing a textured-hair product. The aim is to bring exact-product information, what matters to you and the trade-offs into one understandable choice. Personal product checks are not open on this website yet.
How do I compare two ingredient lists?
Copy the earlier and current ingredient lists from the original packaging or manufacturer, then use MAI’s ingredient list comparison below. Check that both labels refer to the same product and market if you are investigating a change. The tool shows differences in supplied text; it cannot verify a reformulation or predict performance.
Can an ingredient list tell me whether a product will suit me?
An ingredient list alone cannot establish personal tolerance or finished-product performance. MAI’s intended approach considers exact-product information alongside the needs and circumstances a person chooses to share, and explains what remains uncertain. This personal-check service is not open here yet.
What can this example actually do?
It follows a prepared conversation about fictional leave-ins. Your choice changes the example comparison. It does not analyse a photo, search reviews, verify a product or send a question. It is an illustration, not a personal recommendation.
Can I check a real product here?
You can compare two ingredient lists using the text tool below. It does not look up or authenticate a product, predict how it will perform, or establish whether it will suit you. Personal submissions and new sign-ups are closed here.
How would MAI use people’s experiences?
The aim is to keep product information separate from people’s own reports, explain why a report may be relevant and identify declared sponsorship or gifts. This example has no verified experience library or automatic review matching. Another person’s experience cannot guarantee your result.
What if I have only one label or an unsupported question?
You need both ingredient lists for a text comparison. Check the packaging or ask the manufacturer for the exact version. MAI does not queue unsupported questions or send them to a reviewer. This page cannot answer questions about allergies, medical concerns or the cause of a reaction.
Will my comparison be saved?
No. The lists stay in this page and are not sent to MAI or saved. Reloading or leaving clears them. Keep the original labels if you want to compare again. There is no account, saved profile or return link for this tool.