Waitlist open · early members keep free access

MAI tells you if a product is right for your body, before you buy it.

The calm shopping companion for bodies with different needs. It takes into account your skin, your medication, any religious considerations, and the stage your body is in, then gives you one calm answer instead of forty conflicting ones.

One email when MAI is ready. That is it.

Waitlist open

Or take the 2-minute quiz to help us build this
MAI · your readlive demo
You are ·
MAI’s read on
Retinol night serum
Face · night
//01Retinol
Retinoids aren't advised while breastfeeding. MAI flags it so you can raise it with your GP.
best avoided
//02Niacinamide
Gentle and well tolerated right now. No reason to skip it.
works for you
//03Parfum (fragrance)
Skin runs more reactive postpartum. Worth a patch test first.
worth noting
⚠ MAI is not a replacement for professional or medical advice.
MAI · how it works

How MAI works

//01

Tell MAI about you

You build one profile. It grows a question at a time: medication, allergies, faith, skin, life stage. You decide what it knows.

//02

Scan or name any product

Point the camera, scan the barcode, or type the name. Do it standing in the aisle.

//03

Get one calm answer

MAI reads the ingredients against your life and tells you what matters about this one, for you. There is no score and no traffic light. There never will be.

MAI · the companion

How it’ll feel to use

An early look at what we’re building. Not live yet— this is the shape MAI is headed toward.

MAI · scan//01

Point at any product, scan the barcode, or type its name.

Read this for meScan my shelf
MAI · one question//02

Do fragranced products set your skin off?

You told MAI your skin runs reactive. This changes what gets flagged.

YesNoRather not say

One question per scan. Skip any of them.

MAI · your read//03
Retinol night serumFace · night
Retinolbest avoided
Niacinamideworks for you
Parfum (fragrance)worth noting
⚠ MAI is not a replacement for professional or medical advice.
MAI · your shelf//04

Everything you already own, checked against your profile as it grows.

Vitamin C day serumworks for you

No flags against your profile.

Salicylic acid cleanserworth noting

Fine in a rinse-off. Go gently if your skin's having a rough week.

+ 4 more with no flags

MAI · the lines

Where MAI draws its lines

Your data is yours

You tell MAI what it knows. Nothing is scraped. Nothing you share gets sold.

Never medical advice

MAI is medication-aware. It stops there. Anything that needs a professional gets flagged so you can take it to your GP or pharmacist.

Reasoning you can see

Every answer shows its working. The guidance pages cite NHS and British Association of Dermatologists sources, and you can follow the links yourself.

Optional · help us build this
MAI · the questions

Help shape what MAI checks first.

Two minutes, every question optional. Your answers decide what MAI learns to check first. Some questions touch on health and life stage. Your answers are used only to shape what MAI builds. Nothing is shared and nothing is sold. Leave your email at the end only if you want early access.

Read our privacy policy.

MAI · common questions

Common questions

What is MAI?

You scan or name a product. MAI reads it against what it knows about you, then answers in plain words: does this fit your body, and why. It is the calm shopping companion for bodies with different needs.

Does MAI give products a score?

No. A score built for everyone fits no one. MAI tells you what the product means for you and shows you why.

Is MAI free?

Yes. The waitlist is free, and early members keep free access when MAI opens.

When can I use it?

MAI is being built in the open. Waitlist members hear first. Ask to test and you get access as it opens.